Regulated and wellness brands live one phrase away from trouble. The FDA polices claims that a product diagnoses, treats, cures, or prevents disease; the FTC polices claims that aren't substantiated. A single line written by a copywriter or pasted from a supplier can cross either line — and you usually find out when a warning letter arrives, not when the page goes live. ClaimGuard moves that discovery to before publish.
What it scans for
ClaimGuard reads your product titles and descriptions and matches them against a library of high-risk claim patterns — disease and drug-like language, absolute guarantees, and other phrasing that commonly triggers regulatory attention. Each match is surfaced with the exact wording and a plain-English reason, so you can decide whether to rewrite it, qualify it, or keep it.
- Disease & drug-claim detection — flags "cures," "treats," "prevents," and similar language the FDA reserves for approved drugs.
- Unsupported-guarantee flags — surfaces "100% guaranteed," "clinically proven," and absolute promises the FTC expects you to substantiate.
- Plain-English reasons — every flag explains why it was raised, so a non-lawyer can act on it.
- Read-only — ClaimGuard never edits your store; it surfaces issues and leaves the wording change to you.
Why scan before publish
Compliance problems in marketing copy are cheap to fix while they're still a draft and expensive once they're public and indexed. Catching a risky phrase at review time is a thirty-second edit; catching it after a warning letter is lawyers, deadlines, and rewritten catalogs. ClaimGuard gives you the review-time look so the easy fix is the one you get to make.
Who ClaimGuard is for
Supplement, cosmetic, skincare, CBD, and functional-food brands — anyone whose products invite health or performance language. It fits alongside the rest of the toolkit: where COA Vault proves what's in the bottle and FactsPanel formats the label, ClaimGuard checks that the words around them stay on the right side of the line.
Honest about what it is
ClaimGuard is a detection and review aid, not legal advice and not a compliance guarantee. It surfaces language that commonly draws regulatory scrutiny so a human can review it — it does not certify that your copy is compliant, and it will not catch every problematic claim. For legal or regulatory questions, consult qualified counsel.